SNAPDRAGON - FEEL THE POWER

...that time we made a tech brand's social feed do things social feeds aren't supposed to do.

Snapdragon powers some of the world's best smartphones. But when the Samsung Galaxy S23 launched, most people had no idea Snapdragon was under the hood. Our job: make them feel it, without putting a phone in their hands.

We built Feel the Power, a social-first campaign that transformed Snapdragon's hero features into immersive, interactive content. Instagram Stories became a multitasking game. Animated 3D illusions pulled people into the feed. Photographer partnerships showed before-and-after camera transformations that made the tech tangible. Every format was chosen to let audiences experience Snapdragon's power through whatever device they were already holding.

The results landed. 6.1 million impressions. Social engagements up 449% year on year. A 30% uplift in average Instagram UK engagements. And 75% of people planning to upgrade said they'd now actively look for a Snapdragon-powered device.