SNAPDRAGON - FEEL THE POWER

INSIGHT
Nobody cares about processing power until they can feel what it does.

IDEA
For Snapdragon and the Samsung Galaxy S23, we made invisible performance visible.

Feel The Power used interactive social formats to translate speed, power and mobile capability into playful experiences. Instead of explaining the chip, we let people experience the difference.

RESULTS
6.1 million impressions. Social engagements up 449% year on year. A 30% uplift in average Instagram UK engagements. And 75% of people planning to upgrade said they'd now actively look for a Snapdragon-powered device.